Stories from the road, shared between friends and shouted from the mountain tops
Having already worked on successful influencer campaigns with Travel Alberta in the past, Stay & Wander decided to take it up a notch during the summer of 2014. We designed and built two separate week-long travel adventures, each consisting of eight to ten influencers. To help Travel Alberta reach their target markets, we assembled a team solely consisting of Vancouver-based influencers for the first campaign and primarily US, Canada & UK-based photo and video creators for the second.
Stay & Wander designed and planned both campaigns from start to finish, including building the itineraries, selecting the influencer creatives, managing the teams in the field, establishing publication partnerships, and ultimately managing the end licensing of images and videos for commercial image library use by Travel Alberta.