Pretty and practical, from the rainforest to the urban jungle


Even though Coach is no stranger to NYC-based influencer campaigns built by their in-house marketing team, they approached Stay & Wander to help take them into uncharted territory for the launch of a new Rucksack line of leather bags.

We conceived a campaign that would take the bags into a new environment, the rainforests of the Pacific Northwest, and helped weave the narrative for a short campaign that would launch the Rucksack as a suitable accessory for a journey from the great outdoors to the trendy cafés of New York City. The project also provides content for Coach's official channels.

Stay & Wander consulted on the creative, sourced the influencer photographers, managed the shoots, and coordinated the influencer posts on Instagram. The campaign is currently in progress.